In a typical American household, the television can be on anywhere from two to eight hours a day. This makes TV a strong marketing tool not just for adults, but also for kids, who often watch TV out of boredom…
It happens to the best of caregivers and parents: Your child sees something he wants in a store, you give him an initial no, and he starts throwing a tantrum that would make a banshee blush. In those moments, it’s…
We got feedback and requests from users that love the bankaroo way of teaching kids how to budget, but don’t want to use money. We created 3 new currencies you can use: points, stars and hearts. You can now give points…
Exciting day for the bankaroo team! Danielle just ‘graduated’ from Elementary School. So, how did we celebrate? Danielle presented bankaroo at the Venture Capital & Private Equity Roundtable in Palo Alto to a distinguished crowd of ~50 VCs and Private…
Lounging on the beach. Traveling. Sitting at home on the porch sipping homemade lemonade in perfect summer weather. These are the images of the American retirement dream. As parents and caregivers, it’s what we want not only for ourselves, but…
It happens every day. Kids see a price tag, shell out some cash or swipe a card, and don’t bother to think that maybe they could have gotten an item cheaper if they’d just asked. By showing your children that…
Living in one of the most industrialized nations in the world, American kids are some of the world’s strongest consumers. For them, shopping is as commonplace as brushing teeth. Without proper financial education and guidance, some kids slip into the…
It’s fairly safe to assume that, at any given point, people are smacking their money down on a name brand item with which they’re familiar. Kids aren’t much different about this, but part of a good financial education is learning…
With technology the wheel that keeps businesses spinning, evidence shows there’s a foundation for mobile applications to make a big effect on kids, too. A 2011 study of mobile technology in Egypt, Japan, India and Paraguay by GSMA and NTT…
When it comes to making serious dough, okay, yes, adults may have an advantage over kids. Even so, that doesn’t mean kids have no earning power at all. In fact, the earlier you can get your kids into the work-for-pay…